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8 Real Estate Business Card Tips for Agents
Here are eight simple real estate business card pro tips every agent should follow: 1. Be a Card Collector, Not a Card Giver Don’t be an agent who hides behind your business card. Many an agent has...
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How to Turn Boring Listing Descriptions Into Compelling Advertising
As a writer, I’m always impressed by well-written listing descriptions. OK, so I’m easily amused, but there’s something inherently sexy in the employment of an interesting turn of phrase or the...
View ArticleYou Told Us! 10 Agents You Love to Hate and the Best Ways to Deal
Recently, we took to social media and asked real agents to get real and tell us: When you’re working with other agents, what are the little (or big!) bad habits that drive you crazy? You told us! They...
View Article5 Ways Your Seller’s Emotions are Tanking a Deal (and What to Do About It)
As a listing agent, a constantly changing market and fickle buyers might not be your biggest hurdles. So what could really be making your sale a tough one? Well, as many agents know all too well, it...
View Article7 Tips for Stalking Leads
Lead conversion can be a time killer if you’re not on top of your game when it comes to research and follow-up. To win the right clients, you have to find, and sometimes stalk, the right clients. And...
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Be the Agent Every Agent Loves: A Guide for Agent-to-Agent Etiquette
Reading the news every day, it can be easy to assume that decorum is a thing of the past—some dusty old idea that few feel the need to adhere to. Our sense of what is or isn’t appropriate has been...
View Article5 Cool Data Tools that Help You Market More Effectively
When it comes to marketing, too many flock toward the exciting, the flashy, and the new. In reality, the best marketing tactics and tools don’t just resonate with your gut. To help make the best...
View ArticleReverse Tips: 5 Pieces of Terrible Real Estate Advice
Every agent needs a little bit of help and support, especially if you’re new. Where you get that support, whether in your brokerage, on social media networks, or within your association, can break your...
View ArticleBiggest Summertime Marketing Problems & Solutions
Tis the season of signs, closings, and unfortunately stumbles on the way to the real estate finish line. Summer is full of potholes that can thwart even the smartest agent. Get ahead of these marketing...
View ArticleSocial Media “Trends” that Are Bad for Your Brand
Posts, hashtags and hot topics can be great ways to engage in current events on social media. However, the wrong innocent comment or share can cost you clients if you’re not careful. Real estate agents...
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